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Who
Creates The Sports Betting Odds
The
who of Las Vegas sports betting line generation usually has
one of two answers. Vegas sportsbooks use in-house oddsmakers
or retain an outside service to provide them with their initial
betting lines and odds. From a business perspective, it is often
cheaper to pay an outside service and that is exactly what most
of the Vegas sportsbooks do. So, who do the experts turn to
when they need help? You may be surprised to learn that there
is presently one company that provides this service to most
of the Vegas sportsbooks - Las Vegas Sports Consultants. LVSC
was founded in 1982 by Michael 'Roxy' Roxborough and has grown
into a worldwide oddsmaking and gambling information service.
It is a reputable service that is overseen by Nevada state gaming
regulators.
Depending
on who you talk to, LVSC provides the initial betting lines
and odds for 60% to 90% of the licensed sportsbooks in Nevada
(including sportsbooks operated by MGM Mirage, Park Place Entertainment,
Boyd Gaming, and Harrah's Entertainment). LVSC also has a strong
presence with licensed bookmakers in Europe. In addition, it
is a provider of services to the Oregon State Lottery. It is
also interesting to note who is behind LVSC. LVSC is owned by
publicly traded SportsLine.com, Inc. (Nasdaq: SPLN), a company
founded by Michael Levy, SportsLine's chief executive officer.
SportsLine.com is a media company providing Internet sports
content and e-commerce services. It is the publisher of CBS
SportsLine.com (http://cbs.sportsline.com) and the official
Web sites of the NFL, PGA TOUR, and NCAA Sports. CBS (a subsidiary
of Viacom) owns about 31% of SportsLine.com and has options
for additional equity. This gets interesting because CBS acquired
the NCAA's Internet rights as part of an 11-year $6 billion
contract to televise the men's college basketball tournament.
CBS has retained SportsLine.com to produce and manage a Web
site (ncaasports.com) providing information on NCAA sports,
including men's basketball. CBS and SportsLine will be sharing
the revenue. As many sports gamblers know, the NCAA is on an
anti-sports gambling kick. As a result, CBS has exerted its
influence and SportsLine.com will be selling Las Vegas Sports
Consultants to divest itself of any connection to sports gambling. |
